Independent
CURRENTeCommerce consulting & Shopify development
Helping brands and businesses build, scale and optimize commerce experiences that convert.
10+ YEARS IN ECOMMERCE
I turn eCommerce ideas into real working products.
SEE MY WORKeCommerce and product management, with hands-on technical execution.
BACKGROUND
Ten years running eCommerce. From strategy to shipped product.
Ten years running eCommerce for some of the world's biggest D2C and B2B brands.Samsung. Bosch. Nespresso. Pandora. Now independent, building it myself.
Bosch Power Tools
Product Owner — B2B Commerce
Leading the global B2B portal. Product, catalogue, pricing, promotions, search and integrations.
Samsung Electronics
eCommerce Product Manager
Built and scaled DTC eCommerce from scratch across markets. End-to-end ownership.
Nespresso & Pandora
eCommerce Coordinator — SF1 Group
Managed regional eCommerce operations, CRM, product launches and performance.
OFY
eCommerce Manager & Product Owner
First eCommerce hire. Built platforms, processes and customer experience from the ground up.
Commerce & product
FIRST DISCIPLINEWhere I've spent the last decade: deciding what a store should sell, how it should convert and what to fix next.
- eCommerce strategyOffer, pricing, merchandising, conversion, retention.
- Product managementDiscovery, requirements, prioritisation, roadmap.
- Customer experience & CROJourneys, UX, experimentation, mobile, checkout.
- Commerce operationsPayments, fulfilment, feeds, launch.
Technology & build
THE MULTIPLIERNot a second career — the capability that lets the commercial thinking reach production without a translation layer.
- Shopify HydrogenCustom headless storefronts on Shopify.
- React & TypeScriptProduction frontend development.
- Commerce architectureAPIs, integrations, data flows.
- Performance & QARendering, responsive states, testing.
Systems & ecosystem
WHAT IT RUNS ONThe platforms the work actually runs on — the ones I have shipped with, not everything I have opened once.
- CommerceShopify · Shopify Hydrogen · Oxygen · SAP Hybris / Commerce
- Data & discoveryGoogle Analytics 4 · Merchant Center · Search Console
- Growth & lifecycleGoogle Ads · Klaviyo · Judge.me
- Platform & deliveryCloudflare · GitHub · Astro
- IntegrationsERP · CRM · PIM · 3PL · payment providers
SELECTED BUILDS
A closer look at recent work in storefronts, commerce products and platforms shipped end to end
01DTC BRANDSHOPIFY HYDROGEN
Storefront, account and referrals
Product and offer decisions through to launch.
02TOY & BABY RETAILERHYDROGEN
Commerce experience redesign
UX system, then the production build.
03LIVE PRODUCTIONHYDROGEN
A store shipped and handed over
Independent end-to-end delivery, still live.
04B2BASTRO / CLOUDFLARE
Multilingual site for a lumber supplier
Strategy, responsive build, deployed.
05OWN PRODUCTREACT / NODE
Tennis & padel platform
Two apps and a real-time API, built solo.
SHOPIFY HYDROGEN
Shopify Hydrogen is what I build on.
Shopify's own React framework for custom storefronts. Same commerce engine, same checkout, same admin.
ALSO BUILT ON ITAllbirds · Gymshark · SKIMS
Any experience.
Your design doesn't have to fit a theme.
Your systems connected.
Shopify, ERP, CRM, 3PL, reviews and lifecycle.
Built for performance.
Control over what loads, where and when.
What should we build next?
Product, eCommerce, and hands-on execution — from idea to launch.
GET IN TOUCH See selected work