Teak Craft Solutions
A B2B site for a Panamanian teak sawmill, in English and Spanish — the positioning and structure worked out first, then designed, built and deployed.
A sawmill with product to sell and nowhere for buyers to evaluate it. Lumber dealers, manufacturers and boatbuilders decide on specifics — cut, grade, thickness, volume, lead time — and none of that was reachable online. The buyers also split across two languages, so a brochure site in one of them would only ever reach half of them.
Decide what it has to answer
Before any design: what is milled, in which grades and thicknesses, how it is dried, and how long it takes to arrive. Those questions became the structure — the sawmill, what we make, origin, sustainability — rather than the usual about-and-services pages.
Build it to stay cheap and fast
Astro, deployed to Cloudflare Pages. Static output, responsive from phone to desktop, with English and Spanish served as their own routes rather than a client-side language switch that search engines cannot see.
Make the enquiry do the work
Every page leads to one action. The quote request asks for thickness, grade, volume and destination, so an enquiry lands with enough detail to price it instead of starting another round of questions.
Live on Cloudflare Pages in both languages, with the quote request as the single conversion point. This is a supplier getting its first real shopfront rather than a store, so the measure is not traffic — it is whether enquiries arrive with specifications already attached.
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